Purchasing a new practice, whether it be from another doctor or starting from scratch, is one of the most exciting things you can do in your career. With your own practice the possibilities are endless – this is your chance to craft the exact place in your local and dental community that you dreamed of.
In the beginning of a practice transition or new practice is the time to establish your marketing efforts and ingrain yourself in the minds of new patients. You’ll want to establish a culture in the office around catering to new patients to compliment your marketing efforts. It’s time to ‘hit the ground running’ and put the practice in a position for massive success.
Fear of Not Making It
Fears around starting a new clinic are natural. A of a sudden you have a team of people depending on your ability to run an office, and more importantly, grow the office. Bringing in new patients will literally be paying the bills for much of your team.
Want to Hit the Ground Running
A fast start will be vital. You’re going to lose patients in a transition and this is only natural. However, you’ll want to quickly replace those with an influx of new people who are excited about the ‘newest doctor on the block.’
Want to Become Financially Secure, Quickly
Nothing brings peace of mind like knowing where your next chunks of revenue will be coming from. One of the solutions to becoming financially secure in your practice will be getting your name out there, both online and offline.
Lack of Budget to Stay Competitive With Established Competitors
Starting out, you won’t have a giant budget to compete with established folks who may have been in business 5-20 years. This can be a very difficult problem. The solution will be to grow into your efforts – to start at a reasonable level and reinvest the money those initial programs are making you into more, higher powered programs. The key is to invest in marketing efforts that have a positive ROI.
Not Sure Where to Start
So many marketing options are available, and some definitely have a much larger ROI than others. Some might be complete wastes of money. Is digital marketing right for you? How much should you invest in your website? Direct mail? Should you do TV? What is the return on investment difference between online and tv or radio? You’ll need to answer all of these questions.
Unsure Who to Trust
You are essentially in a position of “You Don’t Know What You Don’t Know” which will make it hard to evaluate web and marketing agencies. At SkyStone, we don’t believe in working with everyone and we choose our clients just as carefully as our clients choose us.