New patient marketing is NOT set it and forget it, which unfortunately is what most web companies do. In order to really get the attention of people searching in your area, you need a full customizable solution that sets you apart for the other dentist next door, down the road, etc. The drawback with most dental marketing is that it’s cookie cutter and does the exact opposite of ‘set you apart’. In fact, in most cases it makes you seem like one of the other 1,000 dentists in your area that are using age old, tactics to get exposure. There’s a different way. We’ve discovered that in order truly garner a large share of new patients in any city, you’ll need a full custom solution that covers all bases and lets patients know you’re the best dentist they could possibly choose. To do this, we utilize a powerful 3-step system that actually gets people in your chairs and saying ‘yes’ to the cases you present to them.
Standout Where Patients are Looking
The fact is, over 70% of your target market are going online to choose if they want your services. That is, 7 out of 10 people are looking online for a new dentist. So, it makes sense that you to be there when they search, right? The first step in our program is to figure out exactly how people are searching and perusing the internet in your dental coverage area. Are they looking on Google (answer: most likely yes since we now use “Googled” as a term) Yelp, Facebook, Youtube? When they look, what are they seeing? Are you showing up? How can you show up better?
Convert Visitors to Callers
This is the most overlooked piece that most marketers don’t pay enough attention to. As previously mentioned, the first step is to get patients to your site but getting them to get in contact is the most critical piece. Once we get visitors to your site, we have to go one next step and get them to actually contact you. It’s not enough to just be ranking well on search engines, or just be getting visitors to your site. We also need to get them to contact your office, and better yet to come in and become a patient for life.
Finally, we need to obsess about data tracking. Appropriate tracking and measuring is crucial to creating successfully ongoing campaigns. We must know exactly what is working and what is not working so we can make the necessary adjustments. We take this step very seriously as we find tracking and reporting is usually the difference between ‘good’ and ‘great’ improvements in new patient flow.